Advertising Empire: Race and Visual Culture in Imperial Germany (Harvard Historical Studies)
He also convincingly demonstrates Germany's prewar drift into a deeper, troubling, racial modernity.
Inštitut za narodnostna vprašanja
Brilliant, eye-opening scholarship. Ciarlo sketches out a vision of German modernity in which domestic politics, colonial competition, and the transnational trade in products and prejudice combined with new methods of mass advertising to populate daily life with nightmarish images of racial antagonism.
Ciarlo's startling work is sure to change how we view Imperial Germany and what was to follow. Whether in its analysis of advertising per se, or in its careful reading of the interrelations linking imperialist expansion, commodification, racial difference, and mass mediation, Advertising Empire joins a widening circle of exciting new scholarship on the contest of early twentieth-century German modernities.
Ciarlo explains why racial images came to be so widely used in advertisements, and he analyses with great skill how those images worked. Boldly framed and sharply written, his thoughtful and important work shows just what historians can achieve through the careful, imaginative analysis of visual images. I recommend Advertising Empire with enthusiasm.
Review of: David Ciarlo, Advertising Empire: Race and Visual Culture in Imperial Germany
Ta kontakt med Kundesenteret. Avbryt Send e-post. Advertising Empire Race and Visual Culture in Imperial Germany David Ciarlo At the end of the nineteenth century, Germany turned toward colonialism, establishing protectorates in Africa, and toward a mass consumer society, mapping the meaning of commodities through advertising. Les mer.
Om boka At the end of the nineteenth century, Germany turned toward colonialism, establishing protectorates in Africa, and toward a mass consumer society, mapping the meaning of commodities through advertising. David Ciarlo offers an innovative visual history of each of these transformations. The racialization of black figures, first associated with the American minstrel shows that toured Germany, found ever greater purchase in German advertising up to and after , when Germany waged war against the Herero in Southwest Africa.
The visual realm shaped the worldview of the colonial rulers, illuminated the importance of commodities, and in the process, drew a path to German modernity.
Full text issues
The powerful vision of racial difference at the core of this modernity would have profound consequences for the future. Who Needs an Author? In his new book Author Unknown: The Power of Anonymity in Ancient Rome , classicist Tom Geue asks us to work with anonymity rather than against it and to appreciate the continuing power of anonymity in our own time.
Here, he discusses the history—and strength—of anonymous works of literature.